What is the real meaning behind J-Hope’s More? Here’s what we think

When it comes to K-Pop, you don’t get any bigger than BTS. The boy band, also known as Bangtan Sonyeondan (the Bangtan Boys), have been topping the charts in South Korea since their debut album in 2013. Jungkook, Jin, RM, Jimin, V, Suga and j-hope posters have graced teen bedroom walls for almost a decade. So it’s no surprise that BTS led the charge as K-pop exploded in the US.

Their record-breaking run in the US really took off in 2018, after BTS became the first Korean musician to top the Billboard 100 chart. Their album Love Yourself: Tear debuted straight at No. 1. The seven haven’t looked back since, and they’ve only grown in size as their popularity grew around the world. According to Celebrity Net Worth, BTS grossed $170 million in 2019 alone, making them the richest K-pop stars.

Adding to their international success, the band has been compared to the modern day Beatles, with hordes of teenage fans screaming and swooning at the sight of them. And just like the legendary British band, everyone has their favourites. Jungkook and Jimin are by far the most popular – they are Paul McCartney and John Lennon for Ringo Star by j-hope. Despite being the least popular BTS member, j-hope is still worth a cool $20 million, according to Celebrity Net Worth, and the rapper isn’t afraid to go into business for himself. His debut solo album, Jack In The Box, is out July 15, and he teased fans with a sample track. So what’s the real meaning behind j-hope’s “More” track? Here’s what we think.

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j-hope’s More shows a dark side

BTS is no ordinary, run-of-the-mill boy band; they are not Backstreet Boys or New Kids on the Block. BTS is deep. Really deep. The group’s lyrics are known for carrying powerful cultural messages and stimulating debate. They address mental illness, inequality, individualism, alternative lifestyles and challenging cultural norms. J-Hope is the lighter, sunnier member and at times seemed out of sync with his bandmates – in fact, J-Hope almost left BTS at one point. However, he made a 180 with “More”.

The track unleashes j-hope’s dark and twisted inner emo with its drum-heavy rock guitar, refreshing and challenging combination of grunge and old-school hip-hop. It’s as far removed from his previous poppy, fluffy and upbeat commercial tracks as it gets, while matching BTS’s importance and gravitas in equal measure. “More” is about how far j-hope has come and how far he still has to go in order to develop further. “I’m still (not enough). Self-learner for 11 years. My highlight is my art of learning. Endless learning,” he sings. J-Hope admits he loves his celebrity currency but also wants more as life isn’t all about money and fame.

“More” is about his drive to keep making music and to go deeper and deeper. It’s about his desire to keep pushing boundaries and exploring his darker side. “Look out everyone, I’m being ruthless. Drunk in artistic painting, keep hyping Dali,” j-hope raps. “Keep my passion; I have to go. I’m still (not enough),” he sings in the outro.

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The BTS ARMY is here for j-hope’s More

J-hope’s new track ‘More’ immediately set social media on fire – and sparked a YouTube frenzy. “j-hope ‘MORE’ MV has surpassed 10 million views on YouTube!” BTS Charts & Translations tweeted. The musician’s fans were eager to take his debut solo album and first track to record-breaking heights. “This is Hobi’s first solo debut and let’s give it the best! Keep streaming guys!” demanded one commenter. The video had reached 20 million views and 4.4 million likes at the time of publication.

The YouTube comments section also burned brightly. “The world can’t even imagine the amount of love, pride and affection I have for the Hoseok guy. J-HOPE you are an amazing dude bro!” wrote one fan. Others hailed the track as a “masterpiece” and admitted to being “addictive”. J-Hope’s walk on the dark side also drew a lot of comment. “It’s a whole different side of Hobi that we’re seeing here and we’re so ready for it,” commented one fan.

Meanwhile, companies were quick to capitalize on the K-pop star’s success. Jack in the Box promised all fans a free drink – although j-hope’s album is titled ‘Jack in the Box’ in their defense, they’re basically getting a free pass. “I love anything named after me, annnddd Sprite. Use the code ANDSPRITE in the Jack in the Box app this Friday to redeem a FREE Medium Sprite with any purchase. #IYKYK #JackInTheBox,” they tweeted.