It’s been more than half a decade since Blackpink made their debut on the music scene, but the K-pop sensation has only released one full-length album to date. When her latest song “Pink Venom”, a track said to be part of her forthcoming second album, was released, it caught everyone’s attention.
According to their label YG Entertainment, they have been continuously working on new material for Blackpink fans to enjoy. “A lot of BLACKPINK-like music has been in the pipeline for a long time,” they told Billboard, adding that they have a world tour in the works. “In addition to new music and major projects, BLACKPINK will also embark on the largest world tour in the history of a K-pop girl group through the end of the year to expand their relationship with fans worldwide.”
With a new album and a big tour underway, fans are understandably excited for Pink Venom. It’s not at all surprising that it became the biggest music video premiere on YouTube in 2022, having racked up 86.2 million views per strain in 24 hours. Fans also noted that it was actually “Blackpink-esque” as the track fits the band’s signature sound. But what does “Pink Venom” really mean?
Pink Venom embodies the identity of Blackpink
Just like many of Blackpink’s previous releases, “Pink Venom” is just as catchy and an absolute treat for the ears. In a press conference, member Jisoo described it as a track with a “hip-hop sound mixed with Korean traditional instruments”.
But what really stands out about the song are the lyrics, which seem to describe Blackpink’s status in the music industry – powerful and unstoppable. They sing about being at the top of their game and pretty much unstoppable. “Eat your popcorn, don’t think about cutting in / I’m talking about runways I walk, walk on / Eyes closed, pop, pop, no need to look / Everything collapses at the touch of a button,” the lyrics read Genius. They also sing about their “pink venom” they use to fight anyone who tries to bring them down. “Provoke us if you want / You can’t handle it and you know it / Already distributed, squirt this potion / Pink ocean right in front of your eyes.”
Meanwhile, member Jennie said the song best represents the essence of Blackpink. “Since the title of our album is Born Pink, we wanted to convey our identity in the song as much as possible,” Jennie shared at the press conference (via Billboard). “Since ‘Pink’ and ‘Gift’ have conflicting imagery, we thought they would somehow remind us of us… our name is BLACKPINK and contradiction is our charm – that’s what we wanted to show. It’s pink poison, a beautiful poison, those are the words that express us the most.”
Pink Venom is just a taste of what’s next for Blackpink
If you already loved “Pink Venom”, just wait until you hear the rest of the songs. Blackpink members are confident that the rest of the material will delight fans everywhere. Repeating the excitement about the future material, Lisa gave another sneak peek at ‘Born Pink,’ saying at the online press conference (via Billboard), “All of our songs are really good.” She added that she’s looking forward to that their fan base hears what they have prepared. “We wanted to show that [song] to BLINKs first,” she explained.
Following the release of Born Pink, the band is set to embark on their biggest tour to date, stopping in North America, Europe, Asia and Australia. Jisoo said they’re “ready to give everything we’ve got,” and Jennie added that since it’s their first tour in a while, they’ve put a lot of emphasis on their “originality.” Rosé even said they think less about the numbers and more about their work. “Rather than breaking records, we really focused on our new songs,” she said.
Fans can also rejoice that they were heavily involved in the making of the album. “We don’t just get a finished song,” Jisoo told Rolling Stone. “We’re involved from the beginning, building the blocks, adding this feeling or that, sharing feedback – and this process of creation makes me proud of our music. If we just got pre-made songs, it would feel mechanical.”