Nicole “Snooki” Polizzi has made a name for herself over the years – literally. Polizzi starred on the MTV reality series Jersey Shore, where her loud mouth, wild looks, and loyal friendships made her a fan favorite. On the show, she was known almost exclusively as “Snooki”. Fans associate the “Jersey Shore” star with her moniker and oversized presence, including her hilarious catchphrases, ridiculous party antics and classic GTL (gym, tan, laundry) routine.
Since her exciting Jersey Shore chapter, the MTV graduate has ventured into other pursuits such as appearing on Dancing with the Stars, becoming a mother and starting her own business. Though she’s come a long way since Jersey Shore and her subsequent reality shows, Snooki is still remembered by fans as a tiny banger with a fun-loving personality. The name “Snooki” is certainly intertwined with her personality. But once upon a time, for a time, Snooki was known simply as Nicole to her friends and family.
Nicole ‘Snooki’ Polizzi was rarely called Snooki before Jersey Shore
Since Nicole “Snooki” Polizzi’s nickname has become so iconic, it’s hard to imagine Snooki being called anything other than Snooki. But this socialite had a life “before Snooki.” In a Vulture article titled “Jersey Shore: An Oral History,” the creators and stars shared some juicy insider secrets about the show. Polizzi revealed that most people didn’t call her Snooki before Jersey Shore. “You searched for nicknames in the application. One of my friends used to call me that just to be funny, so I wrote that down … Now that it’s stuck, I wish I’d written something else,” she said.
Where did her nickname come from? According to Rolling Stone, Polizzi got Snooki from a character in the movie Save the Last Dance. And while she likes her nickname, she claimed she misses being called Nicole. But her regret was not deep. “I mean, it’s worth it. Look where I am now. Opportunities like my own clothing line and book that I would never get if I were just a normal person.” She went on to say that she bought BMWs for herself and her mother and even paid off her grandmother’s debts. Not too shabby.
Nicole “Snooki” Polizzi tried to protect her nickname
Despite her mixed feelings about her nickname, Nicole “Snooki” Polizzi has tried to own it – literally. A 2010 Business Insider article revealed that Snooki was trying to protect her name in connection with her TV personality and books. Unfortunately, she had fierce competition from a cat. It’s true – a fictional cat named Snooky the Cat has a book called Adventures of Snooky: Under the Sea. The trademark office assumed that there was a “risk of confusion” between the two.
Despite her loss to Snooky the Cat, the entrepreneur has used her name in other inventive ways. In May 2022, she opened The Snooki Shop in Seaside Heights, New Jersey, to complement her two other New York stores. The boutique sells a variety of products from clothing to makeup to wine. She decided to drive high on her Snooki success and named the cosmetics “Snooki gloss” and “Snooki shadows”.
From Jersey Shore to The Snooki Shop, this reality TV star has proven that she’s not just a one-name wonder. Well done Snooki.