Kim Kardashian is under fire after launching her new skincare brand, Skkn By Kim, but the mogul isn’t taking the sting lightly. Kardashian is being sued by Beauty Concepts for trademark infringement, according to TMZ. However, this isn’t Kardashian’s first clash with the Brooklyn-based brand.
The reality star was hit with a cease and desist by Beauty Concepts in 2021 after filing the trademark “SKKN” and “SKKN by Kim,” according to Page Six. Cydnie Lunsford – the owner of the small business – insisted her brand SKKN+ be established first. “I carefully built my successful small business with my own welding capital, hard work and research,” said Lunsford. “It’s clear that I established my brand first.”
In response, Kardashian’s attorney admittedly denied the allegations, telling TMZ, “We absolutely value and support small businesses.” However, Lunsford’s newly filed lawsuit seems to have struck a chord with Kardashian, as she’s backfired on the beauty brand — and isn’t outspoken .
Kim Kardashian’s attorney calls lawsuit a ‘shakedown’
Kim Kardashian is fiercely defending her latest business venture and has taken a stand against a beauty brand who claims it stole her name. Kardashian’s attorney called the lawsuit a “shakedown.”
“This lawsuit is not what it appears to be,” attorney Michael Rhodes told TMZ. Added: “Building on independent research and development, their company filed a trademark application for SKKN BY KIM to protect the new branded products. Rhodes goes on to say that while she “applauds” Cydnie Lunsford’s efforts, it “doesn’t give her the right” to claim trademark infringement.
Unfortunately for Kardashian, her rebranded skincare line was also deemed a “flop” by some fans, according to The US Sun. The outlet describes a number of complaints from consumers about affordability, ingredients, and limited availability. However, since their launch, many of the products in the collection have been offered at a discounted or discounted price.