Kanye West could expand his empire in a whole new way

Recently named a billionaire by Forbes, Kanye West is now so much more than just a musician. Not only does he rap, write and produce, he’s also a fashion mogul, working with the likes of Adidas and Gap on his shoe brand Yeezy. He’s even opening a private Christian school in California called Donda Academy, named after his beloved late mother, Donda West, which will begin classes in the fall of 2022. While the school isn’t closed yet, Ye has already assembled an all-star basketball team called the Donda Doves. Priorities!

In addition to making money from his own businesses, Ye has a stake in SKIMS, his ex-wife Kim Kardashian’s shapewear brand, so the money just keeps flowing. When it comes to musicians, only Bruce Springsteen and frequent foe Jay-Z earned more in 2021. However, Ye’s next move could potentially make or break him in the rankings. While it’s daring, he’s taken bigger risks in the past and it should be interesting to see if he does it again.

Kanye West plans physical stores

At a time when malls are dying and Prime Day is pretty much a national holiday, opening a chain store might not make sense to many, but this is Kanye West we’re talking about. TMZ recently learned that the rapper-turned-entrepreneur has registered the trademark “YZYSPLY,” pronounced “Yeezy Supply,” for both online use and retail stores. Such a move would result in Ye’s famous shoes and clothing being available for sale in physical locations, including “G-strings, shirts, socks, hats, visors and tennis apparel,” according to TMZ’s report.

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Ye’s previous clothing was mostly limited edition and notoriously expensive. Looking at the current products in his Yeezy Gap collection — a plain t-shirt costs $140, a basecall cap is $80, and a plain hoodie is $240 — fans might suspect that the new line has a similar (if not more expensive) price. Although the true prices for the potential YZYSPLY locations are unknown, the truth is that since fans are willing to pay, prices are unlikely to drop too low. While this might be on the low end for people who like designer fashion, it’s still a big commitment for the average shopper who has cheaper options elsewhere. At least brick-and-mortar locations would allow consumers to try on pieces before making such a big investment, and they could save on shipping and handling.

Either way, the Yeezy brand has a cult following and their fans are beyond smitten. “Quit my job to work there,” one Twitter user wrote, while another tweeted, “He’ll be a trillionaire when that happens.”