It’s been a busy (and certainly tough) few months for Brad Pitt. The actor has grabbed a lot of headlines and generated online buzz mostly for his seemingly never-ending legal battle against his former wife Angelina Jolie, but also for his interesting ventures lately.
After decades of impressing fans with his acting skills, Pitt made his grand debut as a sculptor last September when he co-hosted a group art exhibition with musician Nick Cave and artist Thomas Houseago at the Sara Hildén Art Museum in Tampere, Finland. In an interview with the Finnish publication Yle, he talked about his foray into the world of fine arts. “For me, it’s about self-reflection,” Pitt said (via The Art Newspaper). “It arose from ownership of what I call a ‘radical inventory of the self.’ And being really brutally honest with myself and considering those that I may have hurt and the moments when I’m just plain wrong.”
Perhaps even more fascinating was when the ‘Bullet Train’ actor launched his own genderless anti-aging skincare line, Le Domaine, in partnership with the organic winemakers of the Perrin family (who worked with Pitt on the restoration of his Chateau Miraval vineyard in Provence worked together) on the market. France). “I don’t want to run away from old age,” he told British Vogue. “It’s a concept we can’t escape from, and I’d like to see our culture embrace it a little bit more and talk about it in those terms.”
Now we spoke to a crisis management expert to understand Pitt’s sudden career change while he’s in the midst of his troubling legal battle against Jolie (which now includes allegations of child abuse and domestic violence against the actor).
Brad Pitt ‘now forging his own narrative’
It’s easy to assume that Brad Pitt’s sudden interest in fine art and skincare could distract from the legal fiasco surrounding his divorce from wife Angelina Jolie. But according to crisis management expert Eden Gillott, that may not exactly be the case. “Celebrities are just like us — they have wide-ranging hobbies and interests,” Gillott said. “Many celebrities have business interests outside of the acting roles they are best known for. Ryan Reynolds, for example, is affiliated with Wrexham, a Welsh football club, Aviation American Gin, Mint Mobile and a manufacturing and digital marketing company.”
What about the timing of his career shift? As explained by Gillott, it’s not uncommon for celebrities to use the media milestones of their personal controversies to further their own endeavors. “Absconding is reserved for either intense, brief periods of unwanted attention or for people who don’t think they can handle the pressure,” she said. “In situations that stretch out over time, like Depp versus Heard, Johnny Depp used media dynamics just days after his trial ended to propel his creative pursuits from NFTs to the release of a new album.” As for Pitt, she believes that the “Babylon” actor is “now forging his own narrative,” adding, “Life goes on.”
In the end, Gillott said there was a slim chance Pitt’s current public relations exposure would affect his legal case against Jolie. “At this point, Pitt’s PR presence is in the eye of the beholder,” she said. “People have already made up their minds and it’s unlikely that anything will change their minds.”