Britney Spears music video banned in France

There is no doubt that Britney Spears cemented her legacy as a cultural icon of the late ’90s and early ’00s for a generation of music lovers in the United States. The singer is best known for her catchy hits like “…Baby One More Time” and “Toxic,” as well as frequent appearances on the news due to her high-profile relationships and long-documented personal struggles. and court-ordered conservatory.

Unfortunately, while many would argue that Spears is a true pop princess, it turns out that the whole world hasn’t always viewed Spears’ music in such a positive light — and we’re not talking about her online feud with the Catholic Church. It may surprise even the most dedicated fans that one of Spears’ music videos was banned from airing on TV channels across the continent of Europe, and the legal battle that started it all wasn’t based on anything to do with explicit content or offensive lyrics .

The “Do Somethin” video was banned in France

The fashion label’s parent company Louis Vuitton, LVMH, MTV Online and Sony BMG have taken to court in France over Spears’ music video for Do Somethin, according to a report by Billboard Online. The article noted that Spears himself was found not guilty by the civil court, but Sony BMG and MTV Online were each fined €80,000 — $117,000 in 2007 — for their violations of France’s counterfeiting laws, according to the report .

The reason? Spears drives a pink Hummer SUV in the music video, and the vehicle’s dashboard is upholstered in fabric resembling a pattern from the Cherry Blossoms label, complete with Louis Vuitton’s “LV” logo. French newspaper Le Figaro reported that the court found Spears’ image to be a far cry from the luxury image of the Louis Vuitton brand.

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Because of their loss in the case, the court ordered Sony BMG and MTV Online to stop airing the video for “Do Somethin'” in 2007, with Digital Spy finding the companies had to pay the equivalent of $1,470 for each day they kept the video online.

The Louis Vuitton references were eventually excised

Law.com, citing the Associated Press report on the LVMH case against Sony BMG and MTV Online, stated that at the time the article was published in 2007, the video was in the process of being removed from sites in France This was not an uncommon route for LVMH against those it felt were counterfeiting its property.

On the other hand, at the time of the French court ruling, the ABA Journal found that LVMH had indeed lost a lawsuit against Haute Diggity Dog over its “Chewy Vuiton” plush dog toy in the US 4th Circuit Court of Appeals, with the court’s ruling that the dog toy was considered a parody of the trademark legally protected. Spears’ video wasn’t so lucky, however.

As of this writing, the “Do Somethin'” music video can still be viewed on Vevo, but the offensive padding that led to the LVMH lawsuit has been edited out. I guess you can’t tell Louis Vuitton “Do Somethin” because they actually will.