Blackpink near you: The four-piece Korean girl group has taken the western world by storm. Even if you’re not a fan of K-pop, you’ve probably heard of them as they’re expanding their reach across America and beyond. From working with Lady Gaga, Dua Lipa and Selena Gomez to Jennie’s role in the upcoming HBO series The Idol, they’re right behind BTS with just half the members. Now, after a long hiatus (at least in K-Pop times) from Blackpink’s debut 2020 album, succinctly titled THE ALBUM, their comeback is finally upon us.
While Jennie, Rosé and Lisa have since pleased their fans known as the Blinks with successful solo singles, the group’s new era will take them to new heights. Blackpink’s second studio album, Born Pink, is slated for release in September, preceded by lead single Pink Venom on August 19. They previously released Ready for Love as a warmup on July 19, though it remains a YouTube exclusive for the PUBG Mobile video game.
However, the members of Blackpink are not only known as artists. To be a true K-pop idol, they need to bring the full package: in addition to singing, dancing, rapping, and visuals, and being savvy as an influencer. Blackpink’s Lisa stands out from the crowd.
All eyes are on Lisa’s Instagram
Lisa not only broke viewership records on YouTube as part of Blackpink, but is also the most followed K-pop idol on Instagram. Although Billboard first announced the award in 2020, her follower count has more than doubled since then and she remains at the top at 81 million. The vast majority of Lisa’s posts get 5 million to 10 million likes, and it’s not uncommon for them to have 100,000+ comments. Her bandmates are right behind her in the top 4: Jennie has 69 million, Jisoo has 62.9 million, and Rosé has 61.9 million. While some K-pop idols blend into their group without necessarily standing out, it’s clear that fans are just as invested in the individual members of Blackpink.
Given their status as the top-grossing Korean girl group and boy band internationally, let’s see how Blackpink’s Instagram stats compare to BTS. The official BTS Instagram has 66.9 million followers versus Blackpink’s 48.3 million, although no solo member of BTS tops a solo member of Blackpink. The next contender is V with 49.7 million followers, although he still has over 10 million to go before eclipsing Rosé. It’s also worth noting that BTS debuted in 2013 while Blackpink debuted in 2016, giving them a three-year head start. Though they have less time to establish themselves, it’s clear that Blackpink hasn’t wasted a minute.
Lisa’s records reach into the music industry
Unlike some artists with a lot of followers, Lisa isn’t just big on Instagram. Not only does her stylish style resonate with more followers than any other K-pop idol, her music with and without blackpink is also breaking records. Several of the group’s music videos are among the most viewed on YouTube in a 24-hour period: “How You Like That”, “Ice Cream” and “Lovesick Girls” are in the running, as is Lisa’s solo debut “Lalisa”. Upon the video’s release in 2021, it became the most viewed music video by a solo artist in 24 hours, beating Taylor Swift’s “ME!” (per NME). It has amassed 73.6 million views in that time, with the official Guinness World Records account announcement of success.
In addition to YouTube views, “Lalisa” was also a big sales success. Although it received mixed reviews, it debuted at the top of the Gaon Album Chart, the Korean equivalent of the Billboard 200. Selling over 736,000 copies in its first week of release alone (per Manila Bulletin), “Lalisa” had the biggest debut week of any solo K- pop artist. With all of Lisa’s impressive stats on Instagram, YouTube and most importantly the charts, it’s safe to say that nobody has the idol-influencer combo like her.